The project, under the ‘Make a Mark‘ banner, has Bindra and Campriani helping refugee shooters — Khaoula and Mahdi — to qualify for the Tokyo Games in 10m Air Rifle event and be part of the Refugee Olympic team, which made its debut at the 2016 Rio Olympics.
The song, composed by Grammy Award-winning composer Ricky Kej, will include singing cameos by Campriani and Bindra.
In a video tweeted by the Abhinav Bindra Foundation on Saturday, Kej said, “A few months ago, I heard about the ‘Make a Mark’ project. I was hugely inspired and felt a strong urge that I need to contribute and collaborate in any capacity, and what better way for me than with music.
“So I got in touch with our very own (only individual) Olympic gold medallist from India, Abhinav Bindra, who introduced me to his colleague — three-time Olympic gold medallist from Italy — Niccolo Campriani. All of us together decided to make a theme song for this amazing movement.
“The song features, as singers, the athletes themselves, Mahdi and Khaoula, and Campriani and Bindra also as singers because as we all know, music and sport can truly make this world a better world and this project is a definition of that.”
Grammy Award winning Indian Music Producer, @rickykej was inspired by the Athletes & the project. He offered to con… https://t.co/Pf4gEx8pXb
— Abhinav Bindra Foundation (@abfoundationind) 1591440359000
Reacting to Kej revealing that Bindra sang in the video, the shooting legend responded with a tweet. “That was a lot of fun ! Thank you @rickykej for your support! @campriani,” Bindra wrote.
That was a lot of fun ! Thank you @rickykej for your support! @campriani https://t.co/798vZ2jUuI
— Abhinav A. Bindra OLY (@Abhinav_Bindra) 1591440506000
The video posted by Bindra’s foundation was on Saturday retweeted by Bollywood legend Amitabh Bachchan as well.
“Champion sportsmen do for sports .. for humanity .. true sportsmanship !! My greetings to Abhinav Bindra and his noble project ! @Abhinav_Bindra,” Amitabh tweeted.
T 3554 – Champion sportsmen do for sports .. for humanity .. true sportsmanship !!My greetings to Abhinav Bindra a… https://t.co/9hUVL6ffbH
— Amitabh Bachchan (@SrBachchan) 1591464703000
Earlier this year, International Olympic Committee president, Thomas Bach, had also written a letter to Bindra and Campriani, complementing them for the initiative.
“Not only this project is commendable, it is also entirely aligned with the objectives of the IOC which supports youth refugee athletes,” Bach had said in the letter.