Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we strive to give our customers the best, but the rising inputs costs and currency fluctuations have put a strain on our cost structures and we are forced to make amends to prices. Starting January 01, 2021 our model range will see a price revision of up to 2%. While we have tried to absorb the impact at various levels, the current situation necessitates an increase in price for sustainable growth.”
Dhillon further added, “Continuing our focus on Customer-centricity, we have ensured that the impact is as minimal as possible. We are offering several service related packages that will ensure ease of ownership for our customers.”
Audi India recently introduced the Q8 Celebration model priced at Rs 98.98 lakh (ex-showroom) and Q2 at Rs 34.99 lakh (ex-showroom).
Audi’s German compatriots BMW and Mercedes-Benz also increased prices up to 3 per cent, citing similar grounds.