BMW India launches 2020 Lifestyle Collections

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NEW DELHI: BMW Group India on Thursday launched the 2020 Lifestyle Collections offering a range of urban products. The new collection will be available at all the BMW dealerships.
The 2020 Lifestyle Collections include BMW Collection, miniatures, classic collection, sports collection, M collection, M motorsports collection, bikes and kids collection.
The BMW Collection consists of apparel, jackets, sunglasses and sippers adopting the signature design concept that is modern, functional and urban. The minimalist products are quite useful due to their smart functions.
The new BMW logo t-shirt for women now comes with a much more confident appeal. Another highlight of the collection includes the soft down men’s jacket with BMW chronograph and kidney-grille design. The active lifestyle products include water bottle, thermo cup, yoga mat, bags, travel set and products for pets.
The BMW M Collection has also been expanded with new sweat jackets and the M Motorsport collection now comes with a new umbrella, sweatshirt, bag, t-shirt and a watch.
BMW has also launched the 4th gen Cruise M bike with the collection that features a low maintenance Shimano Nexus 7-speed Hub gear and hydraulic disc brakes to ensure a stylish ride with complete control.
“BMW Lifestyle Collection represents a modern, elegant and functional urban fashion. The use of high-quality materials and craftsmanship reflect the same quality standards that are put into the creation of BMW cars. The 2020 BMW Lifestyle Collection consists of a wide range of products that exude a typical BMW dynamism and lifestyle at its best,” said Vikram Pawah, President, BMW Group India.



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