Dog-eat-dog scenario among SUVs for September market share

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NEW DELHI: The Indian auto industry was left completely topsy-turvy after the Covid crisis hit the nation. Within no time, it was the SUVs that helped a limping industry get back on its feet.
As we slowly come out of Unlock 4.0, the Indian audience can’t get over its new found love for the SUV market. The SUV market had a major chunk in the total market share during the lockdown period, but now it’s the fight for the top spot that is fuelling the enmity between automakers.
The competition between the SUVs is neck and neck and it doesn’t matter if it is a B-SUV or a C-segment or if it’s a new player in the arena or an old-timer. Here’s the list of top 5 SUVs that continued to keep the fight for market share fierce for the month of September 2020:
1. Hyundai Creta:
The Hyundai Creta got its mid-life refresh early this year and it continues to dominate the SUV arena. The 2nd gen Hyundai Creta leads the C-segment SUV front in India too with 12,325 units sold in September and it is certain that its dream run is far from over. With fresh new looks and one of the best performance specs in the segment, the Hyundai Creta continues to strike the right chords with the Indian audience. The next-gen Hyundai Creta also scores brownie points because of its high in demand diesel variant. The Hyundai Creta starts at Rs 9.99 lakh (ex-showroom).

2. Kia Sonet:
Within the 12 days of its launch, the Korean wonder managed to sell 9,266 units in total giving it the top spot in the B-suv segment in September. Kia Sonet helped drive the Korean automaker’s Y-o-Y growth by a staggering 147%. The India-exclusive compact SUV was expected to do well in the market and the Sonet has lived upto its reputation by all means. With unique and unconventional looks and a bold character, the Kia Sonet is a treat for the eyes. Offering some of the best-in-segment features like 10.25-inch HD touchscreen infotainment system, ventilated seats and smart air purifier with virus protection, this SUV has side-lined some of the bigger and older players in the market. The Kia Sonet starts at Rs 6.71 lakh (ex-showroom).

3. Maruti Suzuki Vitara Brezza:
The Maruti Suzuki Vitara Brezza has been performing very consistently in the Indian SUV market. This favourite kept clutching the top spot in the B-SUV segment until now, making way for its Korean rival. The compact SUV managed to sell 9153 units in the month of September. The Vitara Brezza has continued to do well even after not offering a diesel variant like most of its rivals in the segment. The Maruti Suzuki Vitara Brezza starts at Rs 7.34 lakh (ex-showroom).

4. Kia Seltos:
The Kia Seltos is still a little over a year old in India, but it has managed to give a tough fight to some of the old-timers in the SUV market. With 9079 units sold in September, the Korean C-segment SUV maintains a steady growth by keeping its market share intact. Kia Seltos not just became a popular name in India but it also happens to be Kia’s second best-selling model globally. The Kia Seltos starts at Rs. 9.69 lakh (ex-showroom).

5. Hyundai Venue:
Hyundai Venue has been a very competitive B-SUV since its launch in India. Venue performed extremely well even during the lockdown. Hyundai Venue clutches 5th spot overall and 3rd spot in the B-SUV segment. Hyundai seems to have cashed in well on the dream run of the SUV by rolling out the iMT variant recently. The iMT feature is gaining traction with the Indian audience and also the fact that Venue is one of the most affordable SUVs in India. The Hyundai Venue starts at Rs 6.69 lakh (ex-showroom).

Hyundai and Kia, the Korean cousins have become the face of the SUV market in India leaving many old-timers and many good performers behind. Only time will tell if the Korean giants continue being favourites among the Indian crowd. But the fierce fight in the Indian SUV arena will definitely be interesting to watch out for.



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