Harley Davidson News: Harley-Davidson takes U-turn to India, inks pact with Hero MotoCorp |

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NEW DELHI: Harley-Davidson and Hero MotoCorp on Tuesday announced that the two brands will ride together in India, selling a range of premium motorcycles.
As per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell parts and accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.
As part of a licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.
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These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India.
This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp.
The US motorcycle manufacturer Harley-Davidson in September had said it will exit its India operations. Wisconsin-based Harley-Davidson shut down its manufacturing plant in Haryana and significantly reduce its sales office.



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