Maruti Suzuki Alto: Maruti Suzuki Alto hits 40 lakh sales mark in 20 years


NEW DELHI: Maruti Suzuki on Tuesday announced that the Alto had hit the 40-lakh sales milestone over a span of 20 years in the Indian market.
The Maruti Suzuki Alto has established itself as a decent entry-level car in the market over the years. The current version of the Alto starts at Rs 2.94 lakh (ex-showroom).

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Maruti Suzuki Alto underwent various changes in the last 20 years and becoming a bit more feature rich with every upgrade. Alto has been offering easy maneuverability, decent fuel economy, safety and low cost of acquisition since the beginning. The current Alto in the market offers some premium features like touchscreen infotainment system, ABS with EBD, dual tone interiors and dual airbags to stay ahead in the entry level segment.
The current Maruti Suzuki Alto comes with a 796cc petrol engine that offers 40.8 PS of power and 60 Nm of peak torque. The engine is paired to a 5-speed manual transmission and offers a fuel economy of 22.05 kmpl.
“Alto, today, resonates with over 40 lakh delighted customers thanks to its magnetic brand positioning. Alto has strengthened its appeal with every upgrade and has become the preferred choice for the first-time buyers. We’ve seen that nearly 76% of Alto customers have selected it as their first car in 2019-20 which has further increased to 84% for the current year,” said Shashank Srivastava, Executive Director, MSIL.
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