Royal Enfield apparel: Royal Enfield, Levi’s ink deal, unveil new apparel range


NEW DELHI: Royal Enfield and Levi’s have struck a partnership to catch the attention of motorcycle riders and denim fans alike.
While Royal Enfield will bring in the understanding of motorcycling, the apparel partner Levis’ will be the manufacturers, said Puneet Sood, head of apparel business at Royal Enfield.
The partnership will retail jeans and jackets made from CORDURA® denim with high abrasion resistance. They are purposefully designed with features like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, high visibility reflective tape and more.
In addition, there is a wide range of graphic t-shirts available in the collection, with designs created by a multi-disciplinary artist, Toria Jaymes, who works under the guise of “Stay Outside”. Toria has a strong, authentic design language, and is a rider herself. She has previously collaborated with Royal Enfield and is often seen in Levi’s® as she is a big fan of the brand herself.
Talking about the capsule collection, Sood added, “The cotton apparel and denim are high abrasion resistance with easy access to side pockets.”
The riding apparel will have an aesthetic appeal and at the same time are purpose-drive. The apparel collection will range between Rs 1,499 and Rs 7,999 while the demin will be priced Rs 6,999 onwards.
“The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection,” said Sanjeev Mohanty, MD – South Asia & MENA, Levi Strauss & Co.
Earlier in June, Royal Enfield announced the launch of its first-ever apparel and riding gear range, exclusively for women in India.

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